NAJEAU
SERVICES
Brand Identity, Packaging
CONTEXT
Najeau is a hair care brand that draws from its Lebanese heritage to create products like mom would make at home, using clean ingredients and age-old tradition. The brand has continued to grow their product line with science-backed formulas that target both hair & scalp health. As they prepared to approach larger retailers like Ulta, Nordstrom, & Anthropologie, they looked to refresh their brand with something elegant while mainitaining their connection to their roots. The new brand identity and packaging would primarily use texture to inspire people to pick up the product and get a feel for it.
