APPLE, INC.
SERVICESProduct Design, Web Strategy, UX
CONTEXT
Over the past several years, Apple has defined the next chapter of film, music, and culture with the introduction of Apple TV+. As a product designer, I worked to concept and establish various platforms and applications that facilitated the production of the award-winning films & tv shows.
Presented with complex business problems, I was the lead of a design team that would conduct extensive research & discovery and transform concepts into bespoke product solutions while maintaining & expanding upon Apple’s iconic design system. This effort has elevated the way audiences engage with content and set a new standard for the entertainment industry, including the introduction of a patent that leverages machine learning in the screenplay writing process.
Disclaimer: I can’t show anything.
